The CANetwork is a cooperative marketing venture that was formed to give like minded organizations a way to stretch their marketing dollars. In order to become part of the CANetwork each business owner must create a policy on charitable donations and must agree to include information about the CANetwork on all marketing materials, websites, etc. This helps to promote the CANetwork, which will then promote the businesses that participate in the CANetwork.

Each company's donation policy may differ. For example some of the CANetwork companies donate a percentage of each transaction to the charity of the client's choice. Other CANetwork companies donate a fixed amount each year to a particular charitable organization and there are many variations of policies that are acceptable.